We moved and changed our name
We changed our company name to
Manitoulin Coffee Company and have a new blog which can be read at Manitoulin Coffee Company Blog. We are now located in the beautiful town of Kagawong on the shores of Mudge Bay.
This is my blog about the trials and tribulations of setting up our web site.
We changed our company name to
As most know I have been working on articles for my web site, not so much for content but to put on article sites for the links back, and hopefully some others will pick them up also. Now with 4 complete and 3 more just about done here is the update on their progress.
My lease is up in November and with the new owners of the building I think/know my rent is going to go way up, along with taxes/maintenance/insurance. Before if I needed anything fixes the guy was always around to take care of it, now there is a growing hole in front of my parking spot and all I ever see it the new maintenance guy sleeping in his truck for a couple of hours and then leaving. The new owners don't seem to care about much except their rent cheque.
Well I seem to be coming slowly out of the Google sandbox (started site Jan 9th 2006) which I am really really really happy about. I think this has to do with good SEO tactics , our reprintable articles I have been getting out there and some good quality links back such as a Chef School with a PR 5 which I have Colin (my web host to thank for that one. I am now ranked for "bean coffee shop, "coffee bean" and "coffee shop" on Google but still not for coffee but given time I am sure that will change.
Yesterday I noticed that I only had 51 links back to my site on MSN, it was more than 1,000 before. Using link:www.beancoffeeshop.com now shows 51 links but link:http://www.beancoffeeshop.com still shows over 1,000. I don't know what the change means but the difference is interesting.
I have been thinking of another idea to get our name out there. A friend used to do this and ended up with over 1,000,000 hits on his site. The idea is quite simple, I think everyone out there gets jokes or cute pictures from friends and family and if they are good you forward them to your friends/family and the cycle grows and continues and eventually almost everyone has seen the same jokes and pics. Remembering the "six degrees of seperation" you can easily reach everyone on the internet via 1 email, though this is highly unlikely but good penetration is possible.
This summer I plan to spend working on the web site (and hopefully get some biking in also). On top of the usual "tweeking" of the web site I plan on writing 100 articles about coffee. If submitted to 250 article sites that should give me at least 25,000 links back to the site.
In response to Burt's blog post "Where were You ?", it reminds me of a ad on TV the other day for a television show and a woman asks a guy "have you ever told a woman exactly how you feel", the guy responds "of course not". Sometimes in life there are things that are better left unsaid so I am taking a pass on this one. You can take that any way you want, but there is no answer being posted on the internet for that question.
Well on MSN are results are good;
I was looking at Emmett's site the other day and noticed that he is growing again and has added another graphic designer to the team, congrats Julie. Now Em you just need a couple of coders and an office manager (besides the parrots).
MSN and Yahoo are both treating my site well. MSN has me #70 for coffee and climbing. But Google has me still #260 for "Bean Coffee Shop", and now when I check links to my site with Google it is coming up with NOTHING. :( I still have my PR so I know my site is not banned, I just can't figure out what they are doing.
This year we have been working on our shipping to the USA. The first order we received from there on our new site got shipped. A couple of weeks later it still had not arrived so we reshipped it. After 3 weeks of waiting patiently and still no coffee, we credited the money to their CC.
Short post, just running the numbers. Say there are 250 article sites out there. You write 10 good articles and submit them. That is (250 sites x 10 articles) 2500 links back to your site. Say each article is reprinted 10 times on other sites from each source over time (250 sites x 10 articles x 10 reprints) that is 25,000 links back to your site for a total of (25,000 on other sites + 2,500 on article sites) for a total of 27,500 links back. Hmmmm .... that sounds like a lot to me. I think they would have to be great articles though to get those numbers.
Both content and links have their place, but firstly each one should be looked at individually.
We all see how popular a forum can be, just look at the osCommerce forum. A lot of web sites have forums that just sit there collecting dust, without any traffic or members. Marketing a forum is just like managing a new business or web site. For most web site owners it means learning all the latest marketing tips and tricks all over again.
When I put up my new site one of the things that was redone was the section on Our Coffee Customers. First thing we did was put it in a subdirectory called "restaurant". The reason for this was when we looked at what people had searched for to find our customers alot of the time "restaurant: was one of the keywords used. If people had not used that extra keyword or had a more random keyword I would have put these pages in the main directory. But this worked out and it keeps things nice and clean on the web site.
The other day some idiot posted in Harald's blog and made a rather derogatory comment obviously about Bobby. This person had 1 previous post and had contributed nothing /nada /zip /zero to osC but felt they were in a position to make such comments about a person with 36 contributions and 5000+ posts (est as his account is no longer there). This person really pissed me off so I posted a response and made my usual little jab (after rewriting what I had originally posted) but the guy got on my nerves, so I did what I would normally do .... post again. :)
Well if seems Google has finally done their update and my new site has a PR 3 as well as some of the product pages got a PR 3 also. Although I am still really no where to be found on Google at least I have a PR now which I guess means that they are somewhat liking my site. Obviously more work needs to be done. MSN is really liking the site (#1 or #2 for most keywords) and Yahoo is fairly good also.
All aspects of your web site should be thoroughly examined, whether it is function, style, seo, usability, etc. Here is a perfect example, we have been using Canada Post to ship all our packages as the price is right but shipments to the USA take usually around 8 business days to get there (they say allow 9-12 days). So we have been looking at FedEx and other carriers and going through all the usual cost analysis stuff. What we didn't look at was Canada Post. On their web site we found that if we electronically prepare the documentation and customs information for them we will not only get a reduced price (which I knew about) but also the delivery times for the USA would go down to 5-9 days. That makes a HUGE difference for our customers. That 1 little piece of information was well worth the 3 hours it took of digging through the mess they call a web site.
Our new site went live on the 9th so I thought I would do an update for how we are doing with our keyword rankings;
One of the first things you are told in osC is to rename the admin directory to something that people will not guess to protect it. Then most people add the line into their root/robots.txt file
I remember talking to the owner of the software company about this a long time ago. For the most part with CPanel your web server is protected and PHPMyadmin is protected. By having a function in the admin of your stores software that allows people to backup and download your DB is just about the dumbest idea you can have in a web store. I don't know how many times I have been able to walk into a stores admin and download their DB which includes all their customers which has their CC info attached. I must add that I have been able to do this but have not done it. DB's are protected for a reason and this function removes several layers of that protection.
I can't remember whose blog it was on but there was talk of getting emails every time you have a 404 error on your site. I think this is great for helping with development as far as making sure all your images are there, pages link properly, etc. but over the last few days I have found another benefit of them. 4 different IP's have tried to find mambo and wordpress vulnerabilities with my site by entering different page names and directory names. CPanel can ban an IP easily, so they are taken care of, only 1 attact this morning.
The new site is coming together with a lot of help from other people I think it is on the right track and I am am learning a lot about PHP. :) I have a template for the product pages and was wondering what people think of it, the popups aren't finished but the main idea is there.
This is a rather B.S. post just to see if having a site listed here will get my Mom's web site reindexed by the SE's. It has been neglected and has fallen into oblivion so I am moving it to my server and going to see if what I can do. Please feel free to check it out if you want.
I was working on my site today and wanted to get of a few 's that were at the beginning of some lines and use cellpadding instead. A easy task but when I hit the search and replace button I soon realized it was NOT set for the current document but for the entire site. Sitting there watching disappear from every page in my entire site, well, the panic started to set in. I called my host and of course the screen was still working away destroying ALL my hard work. I asked him if he had a backup as I had not made on in a few days, luckily he did have a daily backup. It was still working away when I realized that it only does it on the local site and NOT the one on the server. Deep breath .... relax .... all is okay. :)
I have been working on version #2 of my web site. The reason for this was there were a lot of functions that I wasn't using, and a lot of functions I found out I should have. Always a work in progress. When JR's site was built I liked the 760px width but after a year my computer screen has moved past that and I am sure lots of others have also, I was finding it looked smaller and smaller every time I upgrade. This site is 95% width which I think will better reflect the multitude of screen sizes out there. Also the SEO of the site was built around "Java Roasters" and no one searches for Java Roasters. I hired Jack_mcs awhile ago to go over my site (mostly SEO) and he had a lot of good ideas, now it is time to implement them along with some others. The look of the site still remains the same (almost), but that is still a work in progress.
This week or even the past month has been tough and I needed something positive to think about besides Liverpool winning 3-0. Yesterday 765 people visited my site which is the most ever in a day. No sales from it as they were there for the feeds. Today whenever I have looked there have usually been 3-5 people online at a time. Some checking out the feeds and others were actually looking at the coffees. And got an email order from someone who didn't know how to checkout and a phone order he wants to pick-up. Two orders today totalling 15 lbs. :)
Rich wrote in his blog recently "I just noticed today that this blog is mentioned under the "blogs I am reading" section of a couple of other guys blogs that I checkout so I now feel under pressure to come up with some worthy reading material..." so I thought I would mention what I like about the blogs that I read.
In the past 2 weeks people created about 50 bogus accounts on my site. I just deleted them all which is a time consuming thing to do. Then there are all the tests of our payment system so I go to check on things on my account screen and it is all taken up with rejected payments. The message to everyone who "plays" in my store is ....GET YOUR OWN STORE AND STOP F%&KING WITH MINE!!!!