Keyword rankings after 1 week of being live

Our new site went live on the 9th so I thought I would do an update for how we are doing with our keyword rankings;

Google
coffee Not found
coffee shop #510
bean coffee #67
bean coffee shop #1

Yahoo
coffee NF
coffee shop #408
bean coffee #114
bean coffee shop #1

MSN
coffee NF
coffee shop NF
bean coffee #192
bean coffee shop #1

(actual results may differ as this was done using a rank checking site)

Can this be improved "yes", am I going to play with the keywords right now "no". It has only been a week so I want to see where things end up and then try and figure out "why" they are in the postitions they are. Then I will tweak the site to try and improve the results. All our header images are for the keyword "bean coffee shop" so it is no wonder that we are at #1 but I would much rather be at #1 for "coffee" instead of "bean coffee shop", but the race is long and it has only just begun.

One interesting result is for sassafraz which is one of our customers we rank;
Yahoo #15
MSN #72
Google #436
This page is in a subdirectory on our site and I am very incouraged by this result so far.

Also when writing in your blogs don't forget to target your links by using your keywords for the links and also adding the alt and title tags to the links. I just didn't want to overdo that here. :)

Another idea I am floating around is to get another domain and a second hosting account and just have a coffee forum on there with rotating banner ads that will target my keywords. If set up properly it could be good for my keywords and also might generate some targeted traffic and who knows, maybe even some income from selling ad space.

Thanks to search engine genie for their great ranking tool that is available free on their site.